Publicizing Guidelines

General Rules

• Best Law Firms^® is always plural.
• The registration symbol should be included in the first mention of Best Law Firms. All following mentions of Best Law Firms in the same document do not need to include the registration symbol.
• When publicizing Best Law Firms awards online, a hyperlink to your Best Law Firms profile or https://www.bestlawfirms.com/ is required.
• You are permitted to mention that you are distinguished by Best Law Firms^®, but not that you are a “best law firm” or to suggest that an award by Best Law Firms guarantees a desired result nor imply an endorsement of any products or services.
• Do not include any language the viewer may misconstrue as the honored law firm being more skilled than firms who are not included in the rankings.

Badge Usage Guidelines

• Best Law Firms badges must be officially licensed for use.
• Permission for use of Best Law Firms badges begins on the date of purchase and lasts either 12 months after such purchase or until the next publication of rankings.
• To be eligible to use Best Law Firms badges, the firm must have a Best Law Firms ranking.
• Best Law Firms badges shall only be used in the form and colors provided, without modifications or alterations. Such badges will not be used in a way that would reflect poorly on Best Law Firms or Best Lawyers.
• Display of the standard Best Law Firms badge must be accompanied by a disclaimer noting the specifics of the award (National or Metro designation, the specialty and tier).
• Additionally, under no circumstances may a firm use the logo of Best Lawyers or Best Law Firms or any other creative, including badges, from Best Lawyers without the express licensing by Best Lawyers.

The badge may be used in the following ways:

• Lawyer or firm's website
• Footer of email messages
• Print or online marketing brochures, materials or statements
  • Must first be provided to Best Lawyers for approval prior to production.
  • The Best Law Firms badge may be used on billboards, outdoor advertisements and television ads only after the purchase of an additional license.
• Social media websites

How to Cite a Recognition

When announcing a Best Law Firms recognition, the ranked firm is required to prominently specify the following:

• Best Law Firms^®
  • The correct name of the publication is Best Law Firms^® and should be formatted exactly as written, retaining the capitalization style and registration mark.
• Edition number or edition year (example: 14th edition or 2024 edition)
• Tier designation
• Metropolitan or national classification
• Practice area(s) in which the award is given

Examples of Correct Language:

• Smith & McClean has been named a Tier 1 firm in Los Angeles for Appellate Practice in the 2024 edition of Best Law Firms^®.
• Smith & McClean has received a First-Tier ranking in L.A. in Appellate Practice by Best Law Firms^® for the 14^th edition.
• Smith & McClean has been named in the 2024 edition of Best Law Firms^® as a Tier 1 national firm in three practice areas.
  • If your firm has multiple awards, it is OK to state the number of rankings instead of listing them all — but please correlate the number of rankings to the metro / national designation and be sure to specify the tier.